RFT for the Provision of Media Buying Services

⁠⁠⁠Australian Catholic University (ACU) was established in 1990 through incorporation as a public company limited by guarantee, incorporated pursuant to the Corporations Act. ACU is a public university, funded by the Commonwealth Government, and is open to students and staff of all religious beliefs.

ACU has a wide range of institutes and centres as well as four (4) faculties: Education and Arts, Health Sciences, Law and Business, and Theology and Philosophy.

The University has approximately 34,000 students and 2,500 staff spread across seven (7) Australian campuses: Melbourne, Ballarat, Strathfield, North Sydney, Brisbane, Canberra, and Adelaide and has a campus in Rome, Italy. Headquarters are located in North Sydney.

ACU has recently partnered with Blacktown City Council in building a university campus in Blacktown CBD, with the first student enrolments scheduled for 2020.

ACU is seeking the support of a media buying agency to offer media buying advice, and to undertake all media buying – nationally and across all channels.

The agency or agencies will be required to leverage existing relationships, drive strong returns for media investment, create integrated and innovative channel delivery strategies, work within a newly developed brand strategy, amplifying the ACU brand through paid media that speaks to ACU’s defined cohorts and drive a consistent national approach with localised considerations.