ASADA is looking to develop a series of Augmented Reality (AR) posters with the objective to educate athletes about their anti-doping responsibilities.

The Australian Sports Anti-Doping Authority is a government agency in the Department of Health. Our role is to protect the health of athletes and the integrity of Australian sport by preventing and detecting doping. ASADA’s Education and Innovation team is currently working closely with a number of National Sporting Organizations across Australia to develop tailored education products which are targeted to individual sports. As part of this, ASADA is exploring ways to use innovative technologies and approaches to engage younger athletes in anti-doping education.

ASADA is looking to develop a series of Augmented Reality (AR) posters with the objective to educate athletes about their anti-doping responsibilities.

The first poster series will be developed in partnership with the National Rugby League, however ASADA intends to produce similar posters for other sports.

Each poster will be designed to educate athletes about a certain anti-doping rule or issue – for example, the risk of supplements containing banned substances, the health effects of performance enhancing drugs, or how to download the ASADA app.

For the NRL, ASADA intends to produce a three-poster series, with variations on the same concept.

Each poster will allow users to scan a trigger point to reveal information in the form video content (which will be the same across all three posters) and with a subsequent link to the ASADA Clean Sport application for download after the video has finished. All three posters will be of A1 size.