Tourism Tasmania is embarking on a project known as the Interactive Design and Information Architecture Project ("IDIA Project") which will include  an overhaul of its marketing program to become a cutting-edge consumer-focused content marketing organisation. Over time, seasonal brand campaigns will be replaced with always-on relevant customer communications, branded content marketing and integrated cross-channel experiences.

This RFI is an information seeking process in which the Agency seeks to collect information and opinions from Marketing Technology providers in regards to the Agency's vision for its IDIA Project.