Master Media Agency Services for the Australian Government
Tender ID: 334864
Tender Details
Tender Description
The Commonwealth of Australia, represented by the Department of Finance, is seeking to establish a single supplier arrangement for Master Media Agency Services for the Australian Government. The successful Tenderer will be required to:
a. Secure optimal media discounts on Commonwealth-wide media rates by consolidating Government advertising expenditure and buying power;
b. Optimise media planning and placement, and apply media industry knowledge and expertise to Government advertising activities through the MMA Services;
c. Reduce Commonwealth entities’ procurement costs by having one MMA Deed and avoiding the need for entities to set up and manage their own media procurement processes;
d. Drive efficiencies through the implementation of evidence based campaign and non-campaign policies, by using advertising data to inform Government’s decisions; and
e. Provide advice to Government in relation to information and advertising campaigns and the performance of the MMA arrangement.