Hort Innovation is seeking project proposals from suitability experienced and qualified parties interested in partnering with Hort Innovation to participate in a Asian Market Research and Insights program.

The program is an investment program aimed at driving collaboration between experienced researchers and Australian growers with the desire to grow exports of Australian horticulture produce. The objective of this theme is the development of actionable insights through in-depth research into market requirements and trends in high value and high growth Asian Markets.

The Program is open to any consortium that contains a mix of growers and researchers. The collaborative investment projects can be received at any stage throughout the three lifespan of the program, with validation and notification of outcome expected to take between 6-8 weeks after submitting. Funding can come from all and/or one consortium partner. Additionally, there is the opportunity to attract Levy Funding through Hort Innovation Pool 1 Funds should the consortium wish to do so. Noting, that to receive levy funding the project proposal are required to be validated by the relative Strategic Industry Advisory Panels and as such notification of outcomes will be extended.

Across the Asian Markets, the following list of eligible research areas are available for researcher and industry consortiums wishing to participate in the Program:
* Country and Market Segment profiling
* Consumer trends and insights
* Value chain analysis
* Customer analysis
* Channels to market analysis
* Competitor analysis
* Supply Chain Mapping and analysis
* Market positioning dimensions
* System enablers
* Value Added & Innovation
* Technology scan
* New products & technologies
* Government policies & regulations
* Review In-market assets and brand equity.

If you feel there is a focus area missing please do not hesitate to contact Angus Street, Relationship Manager - Asian Markets.

This RFP may be downloaded from: www.tenders.net.

The closing date for responses is 5pm (Sydney time), Tuesday 30 July 2019.