Provision of the Official Sydney Guide

⁠⁠⁠Through Destination NSW, the partners of the STIP seek to develop a series of free to user guides for Sydney visitors - “The Official Sydney Guide” (the Guide). The Guides will be developed through a relationship approach between the successful tenderer (Contractor), Destination NSW and STIP partners. The Destination NSW Representative will be responsible for managing the contract with the Contractor and will represent the STIP partners in all matters pertaining to the contract.

The STIP partners are Destination NSW, City of Sydney and Property NSW.

The Guide should express the design values and principles of the Sydney Brand which will be provided by Destination NSW at the time of production. The final creative expression will need to be approved by the STIP partners.

For the past 16 years, the STIP partnership has outsourced the creation and production of the Guide.

“Sydney” refers to the Sydney basin - a geographical region that is bounded by the Nepean and Hawkesbury Rivers to the West and North, and by the Royal National Park to the South.

Bi-annual Guides are produced in English, Japanese, Chinese (Simplified not Traditional) and Korean (referred to herein as “the Suite”).

The target audiences for the guides are:
a. Domestic and International visitors to Sydney;
b. Sydney residents.

The primary objective of each Guide is to communicate in a user friendly, unbiased way, high quality, clear and concise manner, relevant information that comprehensively showcases the best of Sydney’s visitor experiences to the target audience.