Albury Airport Brand Strategy & Creative Toolkit

⁠⁠⁠Albury Airport Brand Strategy & creative toolkit Provision of Brand Strategy & creative toolkit Council invites suitably qualified persons or corporations to submit a Quotation for the provision of the specified brand strategy and creative toolkit development services to Council upon the conditions set forth in this RFQ.

AlburyCity is a vibrant and commercially focused council. In August 2015, Council and the Airport undertook a market research exercise to better understand the key drivers of aviation to the region and identify strategies to capture future demand. From this research, an Aviation Strategy was developed, outlining the current aviation market performance of Albury Airport as well as Key Themes for FY16-FY20.

As part of this process, AlburyCity also developed a comprehensive Marketing Strategy that activates all our knowledge from the research undertaken and brings it together into a plan which communicates our message in a persuasive manner to achieve buy-in and ownership from the local community as well as from stakeholders. It's about a 'Team ABX' approach and ensures the strategy is one that can be shared and supported by those who influence travel.

Delivering on the "Passenger" and 'Local Business" strategies from the Aviation Strategy document, the Marketing Strategy outlines a clear path of activities to maximise the airport's chance of success, as well as reducing demand risk for airlines. With the ultimate target to elevate the airports awareness, perception and use in the local community.