Provision of Market Research Services
Tender ID: 262531
Tender Details
Tender Description
MAC16/0013 - MAC is seeking to engage a Panel of suppliers (or supplier) to provide market research services to inform the development process of road safety advertising campaigns and provide post market evaluation. Generally, market research will be required to address three key functions:
* Target audience insights;
* Testing of creative concepts; and
* Tracking and evaluation of mass media campaigns.
In addition to these key functions, work undertaken for MAC may also include ad hoc project work such as evaluation of sponsorship initiatives.
Market research plays a key role in guiding the development of road safety campaigns by providing insight into road users’ understanding of road safety issues, their motivations, attitudes and current behaviours.
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