Expression Of Interest - Kempsey (Smith Street) Marketing Campaign

⁠⁠⁠The launch of the Marketing Campaign must be timed to coincide with the completion of the works in mid to late November, 2015, announce the completion of the works and promote a uniquely defined pre-Christmas shopper experience in the Kempsey Central Business District.

This will require:
* Competitor and market analysis and defining a clear point of difference for the Kempsey shopping experience within a regional context
* Consulting with Smith St retailers to identify the shopper offer and experience and provide them with an opportunity for input into the campaign development
* Campaign development, including identifying key messages, target audiences, communication channels, milestones and KPIs.
* Creative development of any required branding or artwork tools (for example, TVC, social media posts, radio ads) appropriate to required delivery channels.
* Coordinating the campaign schedule, including booking ad space with third party media outlets as required, supplying artwork and creating a post-campaign summary and portfolio of all coverage generated.
* Reporting on pre-agreed campaign milestones and post-campaign KPIs.

Enquiries can also be directed to Economic Sustainability Officer Kristy Forche-Baird, email Kristy.Forche-Baird@kempsey.nsw.gov.au

Expressions of Interest must be received by 4.30pm, Friday, September 4, 2015 and addressed to:

SMITH ST MARKETING CAMPAIGN (TQE\11)

General Manager

Kempsey Shire Council
PO Box 3078,
West Kempsey NSW 2440
or
Emailed to: ksc@kempsey.nsw.gov.au