Quotations for Destination Brand Strategy for Parkes Shire

⁠⁠⁠Parkes Shire Council is seeking quotations from suitably qualified consultants to develop a destination brand strategy for Parkes, as a Shire, separate to Council's corporate identity.

The project will involve the identification, definition, articulation and development of the Parkes Shire brand which will be used to provide direction for destination marketing, tourism, lifestyle, events, economic development, industry and urban planning. The brand strategy should identify and articulate the unique offerings, experiences and competitive advantages of the Parkes Shire. The brand must be able to be leveraged by multiple stakeholders.

The development of a strong brand strategy for Parkes Shire will require research, stakeholder consultation and creative and collaborative thinking.

Experienced firms are invited to submit a proposal and quotation to deliver this project.

Submissions close 4pm, Monday 30 March.