The Western Australian Tourism Commission (Tourism WA) seeks suitably qualified Respondent to evaluate the media impact of Tourism WA sponsored major events.

Tourism WA seeks to determine the media value generated by:

* National and international television coverage;
* National and / or international print media (on selected events);
* National and / or international news coverage (on selected events); and
* New media including (but not limited to) web, social and mobile platforms (on selected events).

This will include an annual sponsorship and media evaluation of a selection of Tourism WA funded events in 2014/2015 and may also extend to funded events through to 2020.

The verification and evaluation of national and international television broadcasts provides an essential tool for Tourism WA’s Contract Management team in effectively managing sponsorship agreements that contain milestone broadcast deliverables.